In answer to the question that I posed about your gym charging £100 per month membership, it was interesting to see the responses. Apart from the obvious joke answers many of you replied in the way I expected. Colin and Ben gave a more hopeful reply.
Whenever I talk to anybody about their gym/health club/fitness centre I always ask: What do you want? Why do you go there? What are your goals? The answers are always roughly the same: tone up, lose weight, get fitter, stronger, leaner, improved well-being etc, etc. Nobody ever says “I go to get pampered in steam rooms and saunas and to relax.” This is a viable answer of course but for most the answer is to receive nutritional, well-being and health advice and expend some quality energy in movement patterns designed to get you your desired results.
Not all gyms will provide you with this… Some will take your money and leave you to your own devices and some will promise you everything and deliver nothing once you’ve signed your 12 month contract. Some, however, will give you education, motivation, encouragement, movement & intensity advice, nutritional advice, stress management guidance and a host of other guided benefits including programme design.
These gyms usually price themselves around the £65-£90 mark for monthly membership, depending on location in the UK, and are attended by people with a strong desire to achieve.
At the beginning of any health & fitness programme you need to clearly define your goals and what you want if achieving them is important to you. What are you willing to pay for that result? If three to four weeks into your regime nothing is happening then why aren’t you addressing that question? What is going wrong? What can be improved? How can it be improved?
My situation: I OWN a gym. I AM a strength and conditioning coach. You can safely say I save myself a gym membership and the cost of personal training each month. So what does fitness cost me per month? On average I invest around £245 per month on additional services for my health. Do I achieve my goals? Yes I think so!
Would a £100 per month membership be so terrible if you actually got what you wanted?